See a controversial advert spoofing Pet Rescue and a send-up of US ignorance about 'soccer' in our review of new work
Marmite: 'Rescue Team' (starts at 00:07) - UK
Spoofing the Pet Rescue documentary format, this commercial for Marmite will have many of us wondering whether we too have a jar of the neglected spread lurking in the back of a cupboard. Although it has proved controversial – it attracted 250 complaints in its first 24 hours that it trivialised animal and child abuse– it's loaded with clever gags and the final shot is a lovely reminder that the advertised product is still one that people either love or hate.
Agency: Adam&EveDDB
Director: James Rouse
Wacoal: 'Strip Tease' (starts at 01:40) - Thailand
What we see at the start of this Thai commercial is a series of close-ups of what at first appears to be a young woman before she begins to remove her makeup and take off her clothes. The aim is to demonstrate just how flattering the advertised lingerie can be... and it makes this point extremely cleverly.
Agency: CJ Worx
Director: Nunthapun Swangdee
NBC: 'New Coach' (starts at 03:09) - US
There are laughs aplenty as former Saturday Night Live regular Jason Sudeikis adopts the persona of an NFL coach who has taken over at "Tottenham Spurs" without being troubled by his absolute ignorance of the game he calls "soccer". This is designed to persuade US sports fans to give the English Premiership a go – and looking at the sport from an outsider's perspective is a great way to go about it.
Agency: The Brooklyn Brothers (New York)
Director: Martin Granger
Cycling Scotland: 'Horse' (starts at 04:13) - UK
Motorists are usually very respectful of anyone on horseback and this Scottish film suggests that they should extend that same courtesy to cyclists. This request is comically misunderstand by a man who begins treating cyclists exactly as though they're horses. If this persuades motorists to cut cyclists more slack then it will have done its job, but shouldn't the young woman at the end be wearing a helmet?
Agency: Newhaven (Edinburgh)
Director: Guy Paterson
