Videos put on ice permanently after ice-cream maker went to court in defence of its logo and flavour names
Boston Cream Thigh, Peanut Butter D-Cup, Chocolate Fudge Babes – these attempts by a Hollywood porn maker to scoop profits with titles based on Ben & Jerry's ice creams has ended in a meltdown.
Caballero Video got a chilly response from the Vermont dessert maker when it launched a series of videos under the banner of Ben & Cherry's with names based on Ben & Jerry's products and a logo that mimicked the clouds and cows seen on its ice-cream packaging.
Ben & Jerry's launched a court case in 2012 claiming 10 titles by Caballero besmirched its name and infringed its trademark. Caballero was ordered by a US federal judge to freeze its marketing and take the movies off the shelves while the case was decided. It has now agreed to scrap them permanently, according to the Los Angeles times.
Ben & Jerry's has not been averse to cheeky product names itself, marketing flavours such as Karamel Sutra and Schweddy Balls, as well as putting out ice-cream in containers carrying the tagline "Size Matters". It released a Facebook matchmaking app called "Wanna Spoon?" to market its Greek frozen yoghurt.
Irish people were offended when the Unilever-owned company released a Black and Tan flavour. The black and tans were a notorious British militia responsible for the Bloody Sunday massacre of 12 people at a Dublin football match in 1920 and other brutality during the Irish war of independence.
